So I was winding down a long day by reading the Washington Post’s website when I came across this article reviewing the fourth hour of the Today Show. According to reviewer Robin Givhan, the fourth hour of the show seems to be a throwback to the olden days when men worked and women stayed home and took care of the house. Not sure when that was, might have been 1957, coulda been 1987, whatever. Here was the real point for me:
There’s a fourth hour of the Today show?!
I guess I could see the reasoning to try and keep the show going as long as possible, the venerable broadcast institution is practically an ATM for NBC Universal. But really, what the hell are you going to put on? Of course there’s nothing but weight-loss crap and extreme makeovers! After four hours, you’re pretty much out of news.
So, instead of creating a brand new NBC morning show called, oh, I dunno, “Crap We Think Women Might Be Interested In Instead of News”, they take the “Today” brand name, shuffle Matt Lauer, Meredith Viera, and Al Roker off to safety and leave Ann Curry to interview women on their “relationship deal-breakers”?
I don’t get this TV business at all sometimes. Why would you dilute your best product and stretch it out beyond belief, when really, in actuality, you’ve just put on an entirely different program? I mean, why not have a second hour of “Meet the Press”, except in the second hour, Tim Russert leaves and Dan Abrams interviews a Hollywood celebrity?
(Using the same Tim Russert interview techniques, of course: “But Mr. Stallone, we’ll put up this graphic. You told GQ in March 1996: ‘I wouldn’t embarrass myself by playing Rocky and Rambo into my 60s.’ What changed your mind, your conspicuous lack of hits over the next ten years, or human growth hormone?”)
Or how about a second hour of “To Catch A Predator”, but we replace Chris Hansen with Keith Olbermann in “To Date a Douchebag”, where they use an actor to play a $10 Bud Select-swilling jackass with a popped collar, who lures some unsuspecting clueless female back to his place. When he leaves the living room for a second to see “if he has any box wine left”, Olbermann busts in and drops some science on the young lady.
Keith: So you really thought, and let me read this right, ‘would you like to come back to my place to see my gooch’ meant that this guy was going to give you a night of quality lovemaking? Honestly. Do you even know what a gooch is? And you were going to sleep with him?”
Clueless female: Uh, no….
Keith: We have you on tape calling in sick for work tomorrow.
Clueless female: Dammit! (runs out of apartment)
Keith: (voiceover) What she doesn’t know is that the girlfriends she abandoned at the club to go home with our ‘chump’ are waiting for her outside the apartment. They are drunk, and boy, are they pissed.
You know, on second thought, if the fourth hour of Today is stuff like this, I think I’d be interested….