PETA, the People For the Ethical Treatment Of Animals, is trying to get people to be vegetarians.  Really, really hard. Just look at their ad, deemed unsuitable for viewing on Super Sunday by NBC. Instead of explaining the health benefits of a vegetarian lifestyle, or the cruelty that pervades the meat industry, or making an ethical argument, they’ve got:

Sex! Studies, (not cited, of course) show that vegetarians have better sex! So, if you don’t care about the ethical treatment of animals, or your health, we still want you on board! We’re gonna lure you with pussy!

Bring your Axe bodyspray and your Jim Beam while you’re at it, and soon, you’ll see more ass than a Barnes and Noble toilet seat!

Ah, what a noble cause. I have seen men go vegetarian for pussy, so I can’t say it’s not effective. But be careful, horny dudes…you may not be able to go back once your body gets used to not meat-eating. I’ve seen it happen.

As for PETA, well, I gotta hand it to ‘em…I mean why bother winning over minds when you can win over gonads?